Branding and Identity System
A full brand identity is more than a logo. It's your colour palette, typography choices, imagery direction, tone of voice and a written guideline document that ensures your brand looks and sounds consistent across all your channels. We work with you to develop a complete system that guides your team and anyone working on your materials.
What you get
Brand strategy and positioning
We clarify what your brand stands for, who you're speaking to and what makes you distinct.
Visual identity system
A cohesive colour palette, typography selection and imagery direction that define how your brand looks.
Brand guidelines document
A written reference that explains your identity system and how to apply it consistently across all materials.
Logo design
Your primary brand mark, developed as part of the broader identity system and included within this comprehensive service.
Design applications
Templates and examples showing how your identity applies to business cards, letterheads, website design and other key materials.
Three steps, no mystery
We understand your business, values, audience and competitive landscape through workshops and strategic discussion.
We develop your visual system and brand guidelines, refining based on your feedback throughout the process.
We deliver a complete brand document and visual assets you can hand to your team, contractors or suppliers.
What people ask before they start
A logo is a single mark. A full brand identity includes colour, typography, tone, imagery direction and guidelines—everything needed to apply your brand consistently. A logo alone is a separate service.
We deliver your brand guidelines as a document and design templates. Whether you modify them yourself depends on your skills. We can always help refine or update your guidelines later.
Timeline depends on the depth of strategy and the number of revision rounds needed. We'll map out a realistic timeline when we understand your needs, existing brand position and how many stakeholders need to approve the work.