Google Ads management in Melbourne
Google Ads puts you at the top of the results page today, while SEO works on where you sit in six months. We set up campaigns, write the ads, manage the bidding and report on what actually came of it. Your ad spend is paid to Google from your own account and is separate from what you pay us.
What you get
Account and campaign setup
Built in your own Google Ads account, under your billing, so you keep it if you ever stop working with us.
Keyword and audience research
Which searches are worth paying for, which are wasting money, and which competitors are already bidding on them.
Ad writing and landing pages
The ad and the page it lands on are written together, because sending paid traffic to a weak page is how budgets disappear.
Conversion tracking
Set up before the first dollar is spent, so you can see which clicks became enquiries rather than guessing from click counts.
Monthly reporting and adjustment
What was spent, what came in, and what we changed. In plain figures, not a dashboard screenshot.
Three steps, no mystery
We review what you sell, who buys it and what a customer is worth to you, then agree a monthly ad budget and a management fee separately.
We build the campaigns, write the ads, set up conversion tracking and launch.
We review performance monthly, adjust bidding and keywords, and send you a report you can actually read.
What people ask before they start
That depends on your market and what a customer is worth to you, so we work it out together rather than quoting a number blind. Two things stay separate: the ad spend you pay Google, and our management fee. You will always see which is which.
No. Costs depend on competition, seasonality and what your competitors decide to bid, none of which anyone controls. We track cost per enquiry from the start and tell you honestly whether the numbers are working.
You do. We build campaigns inside your own Google Ads account under your billing, so if you stop working with us you keep the account, the history and the data. Agencies that run your ads from their own account are holding something that should be yours.
Often both, for different reasons. Ads bring traffic while you have budget running; SEO builds traffic that keeps arriving after you stop paying. If you can only do one, we will tell you which suits your situation.